The fitness industry is encountering an influx of clientele searching for a trustworthy solution to their weight loss goals. With obesity rates climbing all across America, and consumers losing faith in the diet industry, people are flocking to fitness centers in search of guidance and support. People aren't satisfied with a quick-fix or trending diet or just relying on a supplement line. They are seeking a structured, proven and well-thought-out lifestyle program they can implement with ease and get transformative results.
- The disruption of the diet industry is happening and we are starting to consume their customers into ours.
- Fitness clubs need to be seeking out a unique and proven solution to serve their community; beyond just fitness
- With growing competition in the fitness space, businesses should be finding a unique selling position (USP) to stand out from the crowd
- Today's consumer is savvier than ever before and is looking for more than a quick-fix; regarding their health, wellness