April, 12-14 2019
Hotel Irvine, Irvine, CA


More than a Summit, It's Your Annual Convention

The 1st-ever Major Business Convention & Expo for all aspiring and current studio/gym owners!

SUCCEED! is an event like none other in the fitness industry! 2.5 days of networking, education, and improvement. Solely dedicated to fitness businesses (and those looking to start one) of all sizes, disciplines, and tenure.

Full agenda, speakers, registration, and more info about awards coming this summer.

Get notified about event details, and when registration opens!





6 Business Tracks, 3 Pre-Con Workshops, 3 Keynotes

We're digging into everything, with 50+ sessions covering Marketing & Sales, Retention, Technology, Finances, Operations and even How-to Case Studies. CEC/CEUs for every session!





Multiple Ways of Learning

Interactive sessions to suit your style of learning. Work with industry leaders and peers during workshops, roundtables, panels, and expert presentations.





Cutting Edge Ideas and Presenters

SUCCEED! redefines the fitness convention. Stay at the forefront of emerging trends with exciting new ideas to grow your business from internationally known speakers.





Post-Conference Intensive

Maximize your convention experience while the ideas are still fresh. Work with AFS experts to funnel everything you've learned into a cohesive action plan you can implement immediately in your business.





The EXPO - Where Innovation Meets the Studio/Gym Market

Explore the Expo where new technologies and equipment are launching and on display. Connect with over 50 major vendors specifically for YOUR segment of the market! If it's new, it's at SUCCEED!





Have Fun! The Event and Experience You Deserve

You work really hard. SUCCEED! celebrates you and what you do for others. Enjoy free breakfasts and lunches, social/networking receptions every night, early morning workouts, and major surprises throughout the weekend!





Attend, Learn and Shape the Future of Our Industry

Discover and learn to apply new trends that will shape the future of fitness. Get inspired, collaborate, and generate the best ideas with industry leaders at the most important fitness business event of the year!





Become the AFS Influencer or Fitness Business of the Year

Awarded at SUCCEED! every year. Gain further recognition, media attention, and universal acclaim as you or your business achieves the highest honor awarded by AFS.





The Entire Event Center is Dedicated to YOU!

Located in sunny Irvine, California, enjoy Hotel Irvine's state of the art meeting rooms, 24/7 health conscious food availability and great room rates. Oh, and did we mention, it's pet friendly!









Be a Presenter

Gain national recognition, share your ideas and elevate your position in the fitness industry. Learn more and apply.


Be an Exhibitor

Unveil your exciting new products in front of the fastest growing market in the fitness industry. Sponsorship packages also available. Contact us.



Full agenda, speakers, registration, and more info about awards coming this summer.






AFS Announces SUCCEED! Annual Business Convention and Expo

The 1st-ever major convention that's solely dedicated to all aspiring and current fitness businesses. More than a Summit, It's Your Annual Convention!

Todd Durkin to be the Opening Keynote Speaker at SUCCEED!

Durkin is the well-known, internationally recognized strength, speed and conditioning coach, personal trainer, motivational speaker, and author who inspires people worldwide. 

Myzone to Sponsor Todd Durkin Keynote at SUCCEED!

“Myzone is tremendously pleased to sponsor this keynote address,”  said Gemma Bonnett–Kolakowska, MyZone Global Marketing Director.