Keynote Presentations

Bedros Keuilian
Founder & CEO, Fit Body Boot Camp
Keynote: How to Thrive in the Fitness Industry in Times of Chaos and Crisis
Keynote: How to Thrive in the Fitness Industry in Times of Chaos and Crisis

Rick Mayo
CEO, Alloy Personal Training Center and Alloy Personal Training Solutions
Keynote: The Future of the Business of Fitness
Keynote: The Future of the Business of Fitness
A Virtual Event Unlike Any Other for Your Fitness Education
Building on the success of our last event to bring you the most accessible online education.

40+ Full-length Sessions by World-Class Presenters
The best speakers covering the most relevant information with tips you can use now!

Topics Addressing the Current State of the Fitness Industry
We cover every critical topic to guide you through uncertain times.

Real-time Engagement With All Speakers and Attendees
One simple event dashboard to navigate! Ask questions, connect with top speakers and participate in the virtual forum.

A Virtual Expo Like You’ve Never Seen Before
Over 30 companies all on hand ready to engage in real-time with free swag and special offers.
Event Upgrades - Enhance Your Experience!
Available during registration. Prices go up soon!

VIP Extended Access, $49
- 24/7 rewatch for 3 months
Watch any session whenever you want - VIP SWAG Bag
Special freebies and deals, over $500 in value! - Audio: Listen on the go
Listen to any session from our platform, or download MP3 files

VIP All-Inclusive Pass, $159
- All the benefits of Extended Access
- CEC/CEUs from 7 major certifying organizations
NASM, AFAA, ACSM, SCW, ACE, ISSA, NSCA - Pick-a-Precon Virtual Workshop Ticket
Get to success faster with 4 hours of in-depth education - Exclusive! 2-hr Postcon MEGA Event
We consolidate the best ideas of the entire conference. Save an immense amount of time - You can’t miss this!
Take advantage of early-bird pricing. Don’t miss out on this important business education.
Agenda: 40+ Exciting Full-Length Sessions
Friday, Oct 23rd
(all times in Central time zone)
For community discussion and to engage with the presenters, please be punctual - sessions start on time.
9:00am to 1:00pm

Pat Rigsby, Scott Rawcliffe
During this in-depth 4 hour pre-con Pat and Scott will show you the ins and outs of building a successful hybrid model.

Mike Hansen, Ann Marie Barbour, Mike Donavanik
Join Mike and his team for a detailed breakdown of everything it takes to build a successful fitness streaming business, from platform options and licensing to content funnels and optimization.
Supplier Seminars
Trends and Brands that Are Redefining Their Space
1:00pm

10x Better than Zoom – Build Your Virtual Training Business With Real-Time Instruction Powered by AI
Sukemasa Kabayama | CEO & Co-founder, Uplift Labs

Elisabeth Fouts | Education Coordinator, Power Systems

Sharad Mohan | Co-Founder and CEO, Trainerize
Saturday, Oct 24th
(all times in Central time zone)
8:00am to 9:00am

Maurice Williams | Owner, Move Well Fitness
Get your heart-rate pumping as the National Academy of Sports Medicine (NASM) leads you through an early-morning workout designed to get your laser focused on the day ahead.
9:15am to 10:00am
Now's your time to connect in real-time, introduce yourself, bounce some ideas off others and get ready to learn.
10:00am to 10:15am

Josh Leve | Founder & CEO, Association of Fitness Studios & SUCCEED!
The entire fitness industry has changed forever. Moving forward, it's going to be all about trust. Josh shares the insights from working with the industry's top executives.
10:15am to 11:30am

Bedros Keuilian | Founder & CEO, Fit Body Boot Camp
Bedros shares the strategies he used with over 1,800 gyms during the COVID19 crisis to keep them growing and profiting. Discover his 4 step system to thrive during any economic crisis or chaotic times.
11:30am to 12:30pm

June Kahn | Owner, Center Your Body Pilates
June shares experiences & ideas that benefit both members & local businesses, so the community becomes “Stronger Together”.

Helen Vanderburg | Co-Owner, Heavens fitness
How will you deliver your products and services to clients in the new fitness industry? Trainer or manager, moving your business into the virtual world requires new skills.

Robert Linkul | Owner, Be Stronger Fitness
Robert introduces non-traditional exercises designed specifically to assist your clients in "breaking through" movement patterns due to their physical limitations.

Lisa Simone Richards | Publicist for Fitness Business Owners, lisasimonerichards.com
How do popular fitness brands like SoulCycle, Barry’s Boot Camp and Orangetheory get to charge $30+ for a class and still have a waitlist? They have The IT Factor. Learn the four must-have elements to building your very own cult-status brand.
12:30pm to 1:30pm

Jenna Zaffino | Speaker, Coach, Education, jennazaffino.com
Many Fitness Pros love what they do, but wish they could skip over the sales part entirely. Selling your services doesn't have to be painful. With the right process, you'll find that selling may actually be fun!

Sean Greeley | CEO & Founder, NPE
While many have struggled (and closed their businesses), other fitness studios have thrived and had their Best Months Ever–during COVID19. Here is a step-by-step guide for transforming your business from survival to growth mode.

Mike Gelfgot | Club Operator, Anytime Fitness
Learn how to set up Facebook Ads when marketing your wellness program on Facebook, and the basics of a sales presentation once prospects come in.

Rachel Cosgrove | Owner, Results Fitness Santa Clarita
Rachel will share the strategies she and her husband have used in their 20+ years owning and operating Results Fitness to overcome obstacles, survive two recessions, and come back stronger after every setback.
1:30pm to 2:30pm
LUNCH BREAK
Get Up and Move with Helen Vanderburg
The latest trends in equipment, software and industry innovations.
2:30pm to 3:30pm

Michael Romig | President, PG Fit
Learn which business model is appropriate to help you maximize your profits and what the key operational systems are to run a successful fitness studio.

Ann Gilbert | Franchise Owner/Operator, Shapes Fitness for Women
Active agers are the catalyst that can bind your community into a well-oiled machine once the doors reopen. Here are tried and true approaches to draw them back in.

Stephen Tharett | Co-Founder, Club Intel
Explore the disruption caused by the pandemic, frame the new fitness industry ecosystem going forward, and look at the policies and practices that fitness studios will need to consider in order to thrive in these new times.

Micah Logan | Owner, Next Level Fitness & Wellness
Uncover crucial areas of small group training that need to be nailed down in order to grow and generate revenue.
3:30pm to 4:30pm

David Rachal III | Founder/CEO, HEALTHEFIT
Uncover how long-standing players in fitness are quickly setting themselves apart as healthcare industry disruptors, as are new players in health and wellness and tech.

Ryan Obernesser, Ann Gilbert, Robert Linkul
The industry has embraced engaging with their members/clients virtually, but many are finding that generating revenue from going online is a challenge. What are the best doing? How are they thriving in this new economy?

Israel Allen | Director of Education, PTA Global
Use an “Attitude of Servitude” to improve the prospecting process. Discover how to quickly establish trust and rapport, modify an exercise based on the prospect’s personality, and a system for closing the PT demo and asking for a sale.

Sean Greeley | CEO & Founder, NPE
This session will empower you with timeless principles we’ve shared over the last 14+ years with 45,000+ fitness business owners in 96 countries.
4:30pm to 5:30pm

Kelly Coulter | Founder & President, Fit Pros Connect
ACTION STEPS to creating a business delivering workouts online. PLUS I will let you in on the top three action items for creating an income online that I learned from coaching hundreds of gym employees.

Trevor Wittwer | Co-Founder & CEO, Coach Catalyst
With the correct systems adding additional accountability for nutrition, recovery, or lifestyle modification can be easy and simple. When clients are getting what they need, you can charge what you are worth.

Ryan Obernesser | CEO, O.B. Training Inc.
Ryan breaks down the 3-tiered online training system that can catapult your business into the future.

Lindsay Vastola | Founder, Vast Potential
Undercharging your value not only jeopardizes the longevity of your business but, maybe worse, is the quickest way to personal and professional burnout. Here is the approach to fix that so you can be confident charging your worth.
5:30pm to 5:45pm

Josh Leve | Founder & CEO, Association of Fitness Studios & SUCCEED!
Join us LIVE as our founder & CEO, Josh Leve selects the first of three raffle winners from our referral program. You could win an Apple Watch Series 6! Tomorrow (Sunday, 10/25) we'll select the winners of the $500 VISA gift card and Apple AirPods Pro!
Sunday, Oct 25th
(all times in Central time zone)
8:00am to 9:00am

Robert Linkul, Mark Nutting, Lindsay Vastola, Brent Gallagher
Engage and network with some of the speakers you came to see. Start your day off by connecting via Zoom and asking questions to the best of the best.
With a full day of education behind you and another on the horizon, we'll get you energized for what's to come. Get your morning sweat on and prepare for the fun ahead!
9:00am to 10:00am

Rick Mayo | CEO, Alloy Personal Training Center and Alloy Personal Training Solutions
Uncertain times, increased competition and disruptive technology all stand to derail the current studio business model. Rick discusses the best business structure and tools for the foreseeable future. Bring an open mind and an open notepad.
10:00am to 11:00am

Ann Gilbert | Franchise Owner/Operator, Shapes Fitness for Women
Review popular new pricing options for small clubs and studios. Learn what is working, and how to launch new options and attract new clients.

Dane Miklaus | CEO/Founder, WORK
In order to continue into the future, you'll need a plan for what's to come and a toolbox full of personal resources to help you become more flexible than ever before.

Bryant Sharifi | Co-Founder, Perform for Life
Your team meetings and personal development are the base of your culture! How are you helping them become better LEADERS and how are you preparing them for their future goals? How are you creatively bonding during the pandemic?

Casey Washack | Co-Founder, Fit in 42
Zoom workouts are a dime a dozen, there's more online trainers than ever before. How does a brick and mortar gym compete? This presentation shows you ways to pivot your gym to not only survive but thrive in uncertain times.
11:00am to 12:00pm

La Tasha Lewis, Brent Gallagher, Frank Nash
Meet 3 fitpros who also own their own businesses, to discuss EXACTLY what they’re doing to generate revenue today.

Lisa Kuecker | CEO, Studio Gym
With reduced capacity levels, shrinking team budgets, and an ever-present need to grow, Centralized Selling is the next wave of studio sales.

Helen Vanderburg | Co-Owner, Heavens fitness
Our clients see us as leaders to help them achieve their desired results based on our skills and ability to connect in a meaningful way. Learn how to continue to be an effective leader in this new world.

David Van Daff | Director of Health Club RelationsVice , National Academy of Sports Medicine (NASM)
Implement a robust education strategy to attract and serve clients from across the street or across the world.
12:00pm to 1:00pm

Robert Linkul | Owner, Be Stronger Fitness
Use a template to create stability in each workout, designate time for each section, and keep on pace to accomplish all you want to achieve with your clients.

Ryan Obernesser | CEO, O.B. Training Inc.
Discover the mindset strategies we used to double down on our business during this pandemic when most were running for cover, which allowed us to retain 90% of our clients, and launch a 6-figure online coaching program from scratch.

Lindsay Vastola | Founder, Vast Potential
Offer a signature program that can uncover trapped value in your business, differentiates you from the competition, improve client retention, and add new revenue streams.

Mark Nutting | Owner, Jiva Fitness
Explore the core elements of leaning up against your business and making sure that you have the cash flow available to handle whatever financial challenges lay ahead.
1:00pm to 2:00pm
2:00pm to 3:00pm

Jason Karp | Creator & Chief Running Officer, Run-Fit
Running is the world’s most popular exercise. An online running program can build community and drive revenue.

Mike Jesowshek | Co-Founder, JETRO and Associates
Dive into how bookkeeping can help your business SUCCEED, and things you want to make sure you are avoiding that could push you to bankruptcy.

Josh Zaffino | Director of Training and Development, LifeStart National Headquarters
Trainers tend to be Great at fitness or Great at sales but very rarely both. There are 3 Proven Strategies to live by: RE-latable, RE-liable, and RE-markable. As our industry is in a state of RE-Do we must separate ourselves from the competition.

Israel Allen | Director of Education, PTA Global
Discuss the traits of a successful fitness professional. Learn the “Keys to client retention”, and how to incorporate KPIs within the member onboarding process.
3:00pm to 4:00pm

Mike Gelfgot | Club Operator, Anytime Fitness
Discuss the resources you need to measure wellness outcomes, and learn how to present your new USP at point of sale using Story Brand Marketing format.

Mark Davis | CEO, CMS International
This session will put you years ahead of your competition, by learning from the successes and failures in hundreds of fitness and recreation facilities worldwide.
4:00pm to 4:15pm

Josh Leve | Founder & CEO, Association of Fitness Studios & SUCCEED!
Our founder & CEO, Josh Leve quickly recaps the last 3 days of education. We also select the final two winners of our referral raffle! You could win the $500 VISA gift card or Apple AirPods Pro!
Exhibitors
Connect with leading fitness brands at our unique Virtual Expo. Find solutions to your everyday problems, discover new products, earn points and win prizes!

































