Official Statement from AFS and SUCCEED! 2020

AFS and SUCCEED! are closely monitoring the Coronavirus (COVID-19) health emergency and continue to take seriously the safety and well being of all SUCCEED! attendees, exhibitors, volunteers, and staff. AFS is carefully monitoring developments and will adhere to any policies put forth by the US government. 

We anticipate a dynamic, exciting, gathering and look forward to seeing you there! 

Please check this space for updates. 

-- Josh Leve, AFS Founder & CEO

What is SUCCEED!?  

The major convention and Expo dedicated to all fitness professionals looking to open a studio or gym and current owners, operators, and managers of ALL disciplines (personal training, yoga, Pilates, cycling, group exercise, and others). SUCCEED! boasts the largest gathering of fitness leaders ever assembled for a studio and gym business convention.
Who should attend?

SUCCEED! welcomes any size, discipline or tenure in business including fitness lovers with an entrepreneurial spirit, who have or who plan to parlay their passion for health and wellness into full-time studio/gym ownership. Industry leaders and influencers who want to connect with others and hold meaningful dialog for the future of the industry and vendors, suppliers, manufacturers to showcase and meet one-on-one with this exciting and rapidly growing market segment. 
What's different?

SUCCEED! offers training in various disciplines and levels of business acumen, insights and inspiration from industry experts, peer-to-peer networking, and progressive products and solutions - all tailored to the specific needs of you and your business.  

SUCCEED! is not a sideshow within another event, it's a major convention with 40+ sessions, free breakfast and lunches for attendees, multiple keynote presenters, the best networking opportunities and education designed to fit your learning style.  
So what?

So regardless of your business size, tenure or discipline you will find the right information, develop the right skill sets and discover the right inspiration to return to your operation re-energized and ready to take on the year ahead. 



Do AFS members get an event discount?

Yes! AFS members, no matter the tier you're at, receive $50 off their SUCCEED! registration.


How do I get a group discount?

If you plan on attending SUCCEED! with a large group, you may contact us at to inquire if any discounts may be available to your party.


I heard about the VIP experience - what is that all about?

The VIP experience is exclusively for AFS Platinum members, SUCCEED! speakers, and invited VIPs.  This is our way to say thank you to those who have paved the way for us all in fitness.

VIPs receive...

  • A private networking event
  • Bonus drink tickets
  • Special VIP room with hors d'oeuvres during SUCCEED!
  • Priority check-in
  • Special badge distinction
  • And more...


Can I volunteer for the event?

If you're interested in assisting in various SUCCEED! related activities, you may fill out a volunteer application here.  If you have additional questions, feel free to reach out to us at


What should I bring to the event?

A desire to learn and grow!  But also you'll want your registration confirmation, picture ID, something to write on and business cards for networking.


Are there places to change or shower after workouts?

The great thing about SUCCEED! being at Hotel Irvine is your room is always less than 5 minutes away!  If you aren't staying at the Hotel, unfortunately, there are no public showers on site.


Are scholarships or academic discounts available?

At this time the only discounts provided to SUCCEED! are for AFS members.


Can I drive and park at the event site?

Yes! AFS has negotiated a daily parking fee of only $10!


Will meals be provided at the event?

Yes! AFS is providing free breakfast and lunch during Expo hours!  Plus enjoy heavy hors d'oeuvres during the receptions. There is also healthy, fresh and locally sourced snacks, pressed juices and specialty items created in-house daily at the 24/7 Marketplace.


I saw Hotel Irvine is pet-friendly can I bring my pet to the education sessions, workouts, and receptions?

Unfortunately, no. Even though the event site (Hotel Irvine) is a pet-friendly hotel - no pets are allowed within the convention rooms or at any social events.  You may contact Hotel Irvine to discuss how to care for your pet during your stay.


What is the cancellation policy?

AFS' ultimate goal at SUCCEED! is for your experience to be the best it can be, but we understand life happens.

If you would like to cancel your SUCCEED! registration, you may do so any time before 1/1/20 for a 100% refund or you may alert us at of someone else you'd like to transfer your registration to at no charge.

If we receive your cancellation between 1/1/20 and 3/15/20 you will receive a full refund, less a $100 processing fee.

Within 30-days (or from 3/30/20 to 4/30/20) there are no refunds, however, if you'd like to transfer your registration to someone else we'll do that at no charge up to 7-days in advance (April 23, 2020).

If you have any questions or require further assistance we recommend contacting the SUCCEED! Team for further assistance at