In this session, we will identify and discuss “special populations” and how to develop specialty programming for specific segments of a membership population that require unique parameters.  We will discuss design, strategy, marketing, and management of this program plus, examples of pricing models to generate additional ancillary revenue.

Key Takeaways:

  • Understand how to assess whether working with special populations makes sense for your facility
  • Learn what education and qualifications your team needs to work with special populations
  • Learn how to develop marketing and promotional plans to attract these new members
  • Understand different pricing models for these programs
Sunday, April 14, 2019 - 10:00am to 11:00am
ACE 0.1, NASM 0.1, AFAA 1, NSCA 0.1, ACSM 1