In this session, we will identify and discuss “special populations” and how to develop specialty programming for specific segments of a membership population that require unique parameters. We will discuss design, strategy, marketing, and management of this program plus, examples of pricing models to generate additional ancillary revenue.
- Understand how to assess whether working with special populations makes sense for your facility
- Learn what education and qualifications your team needs to work with special populations
- Learn how to develop marketing and promotional plans to attract these new members
- Understand different pricing models for these programs