In this session, you'll learn the principles of an organizational soul (culture) and the role it plays in building a successful business.  You'll also gain knowledge into the building blocks of a great organizational soul/culture accompanied by specific examples.

Further, you'll find out how...

  • To introduce the connection between an organization’s culture and its brand and how this impacts a studio’s ability to foster tribalism
  • To provide insights on bringing organizational culture to life through your brand platform and specifically, what has to happen to make it a tribal brand
  • To provide insights on measuring the strength of your soul and brand so you know when you’ve arrived
Friday, April 12, 2019 - 5:15pm to 6:15pm
ACE 0.1, NASM 0.1, AFAA 1, NSCA 0, ACSM 1