Opening and growing a Boutique Fitness Studio in 2018 is no easy task. With so many gurus out there saying you “must do this” or “you can’t do that” things can get pretty confusing as far as building and growing your ideal business. There are few guarantees in the fitness business, but the one thing that cannot be disputed is that where you put your effort, is where you will find the rewards. Using the growth of Joe's studio in South Florida as a case study, the session is based around concepts that will help fitness professionals develop their ideal business by harnessing their passion and personal approach towards fitness, and packaging it all up into an experience that changes lives, mirrors their core values, and allows them to stand out in a crowded market.
Attendees will learn the truth about whether there are actually “hard and fast” rules in the business of fitness.
Attendees will learn how to select the appropriate business model that aligns with their training philosophy and display their strengths.
Attendees will be challenged to think critically about what differentiation in the fitness industry really looks like.