Mia is passionate about helping businesses in the health and fitness industry adopt strategies to keep up with new innovations and constantly developing market needs. For over 6 years Mia played a key role in developing and growing a global fitness brand in Europe and internationally. With the main focus on education and business development, Mia helped with expanding the company from having a presence in only a few countries to over 90 countries globally. Since 2015 Mia has also been a member of Europe Active’s Professional Standards Committee that is overseeing the development of EREPS (European Register of Exercise Professionals).
With a degree in exercise science, extensive experience working directly with consumers as a trainer and presenter, developing education and educational teams, in addition to presenting at and attending business events across the globe, Mia has a unique ability to see the industry from a 360 perspective.
After relocating back to Los Angeles in 2016, Mia initiated an exploration of the Boutique Fitness Studio (BFS) Scene in Los Angeles, while at the same time initiating a collaboration with a VR/AR expert team to share her experiences and knowledge through this new medium.