The fitness industry has changed, and fitness studios now need to offer programming both onsite and online to survive. With expanded online reach comes the increased potential to attract clients with a wider variety of needs. This session will provide a look at the “why” and “how” fitness professionals and studio operators must implement a robust education strategy in order to maximize their ability to attract and serve clients from across the street or across the world.
- Why a broad base of education is critical – especially in today’s market
- Why Education Supports Competitive Differentiation Onsite and Online
- How the ClubConnect platform can be used to create and deliver a robust education program that leads to meeting and exceeding all client and staff experiences
(9:00am Pacific / 12:00pm Eastern)
On Oct 25th, 2020
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With more than 25 years of comprehensive experience in fitness, wellness, and sport, David Van Daff brings a vast level of expertise in fitness industry business operations, multi-facility management, and training and education to the National Academy of Sports Medicine (NASM).
As Director of Health Club Relations, Van Daff leads the NASM Health Club Industry Division that includes ClubConnect, the global industry’s premier fitness education, and training platform.
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