As ‘fitness-business-as-usual’ dramatically changes, fitness businesses can no longer compete on fitness alone. Diversifying revenue outside of fitness-related services is critical. The solution: offer a signature program that can uncover trapped value in your business, differentiates you from the competition (both online and in-person), improves client retention, and adds new revenue streams. The best part? You most likely have everything you need to create your signature program; you just need to learn how to effectively package, price, and sell it!

Key Takeaways:

  • See how a signature program is a powerful – yet simple – solution that gives your business a competitive edge, protects your business by diversifying your revenue and can lead to new business opportunities.
  • Walk-through the 9 important steps to create and implement a successful signature program including how to package, price and sell your program (online and/or in-person).
  • Understand the 3 critical elements that every successful signature program needs to increase loyalty (i.e. retention!) and create a stronger culture in your business.
  • Discover how you can integrate your signature program into your business funnel to significantly increase your revenue potential and reach.
  • Realize how a signature program positions you as a thought-leader so you can uncover even more trapped opportunities through new services, products, books, courses, and other revenue not reliant on fitness-only services.

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