A Virtual Event Unlike Any Other for Your Fitness Education

The most accessible education style, designed for an online audience.


30 Full-length Sessions by World-Renowned Presenters

The best speakers covering the most relevant information with tips you can use now!

Topics Addressing the Current State of the Fitness Industry

We cover every critical topic to guide you through uncertain times.

Real-time Engagement With All Speakers and Attendees

Ask questions, connect with top speakers and participate in the virtual forum.

Brought to You By the Leading Fitness Business Event in the World

Take it from an internationally recognized and credible organization (AFS!) to get the best education on the planet.





Agenda: 30 Exciting Full-Length Sessions


Saturday, May 2nd
(all times in Central timezone)

For community discussion and to engage with the presenters, all sessions are live and start on time. Please be punctual.


9:15 AM - 10:15 AM
KEYNOTE: Leadership in Times of Change
Petra Kolber | Author, Speaker and Certified Performance Coach, petrakolber.com
Dark times require enlightened actions that you can use to guide your team through this time of change, arriving on other side, stronger than before. This is the moment to call upon the greatest resource you will ever have - YOU.
10:15 AM - 11:15 AM
State of the Fitness Industry: The Critical Research, Trends, and Insights from COVID-19
Stephen Tharett | Co-Founder, Club Intel
The industry has gone from steady growth to a changing landscape. ClubIntel presents a detailed analysis at the industry’s response to COVID-19, and what to expect as we enter the post-COVID-19 world.
Build a Stand Out Fitness Brand Online
Lisa Simone Richards | Publicist for Fitness Business Owners, lisasimonerichards.com
Stand out from the free workouts available online, build a loyal following, and boost your relationship with your current clients while attracting new ones.
11:15 AM - 12:15 PM
The Blueprint to Developing a Fitness Streaming Solution
Mike Hansen | Partner, Endorphinz
Mike discusses the implementation of a streaming solution for online training, going over best practices and the pitfalls to avoid.
Developing Content, Going Live & the Video Production Process for Fitness Streaming
Mike Donavanik | Executive Partner, Endorphinz
Creating digital content can be highly technical. This session breaks down the processes and technology for effective content creation for online streaming.
12:15 PM - 1:15 PM
Selling Fitness and Re-Opening in this New World
Mark Davis | CEO, CMS International
Clubs around the world have started re-opening. Take a close look at what works and what doesn’t, as we peer into the future of your facility.
5 Things to Consider and do to Re-open Your Business
Mike Gelfgot | Club Operator, Anytime Fitness
Prepare your facility for re-opening and getting back to "normal" as quickly as possible.
1:15 PM - 1:45 PM


1:45 PM - 2:45 PM
Financing Options in Today’s Economy
Paul Bosley | Partner and National Marketing Director, First Financial
Learn where to access planning information, the various methods of financing, how to apply, and develop a long-term strategy.
Top 7 Tax Loopholes Most Fitness Studio Owners Miss
Mike Jesowshek | Co-Founder, JETRO and Associates
Save thousands of dollars, take advantage of unexpected tax deductions, and develop the strategic thought that leads to financial self-defense.
2:45 PM - 3:45 PM
Your Culture Drives Performance During Uncertain Times
Greg Sellar | Founder, gregsellar.com
In a time of crisis some businesses are at an advantage. Leaders who are honest, forward-thinking and humanistic in their approach will develop strong and motivated teams, and high performing cultures that bounce back better and faster.
Essential Self-Care Tactics for a Healthier Bottom Line
Jenna Zaffino | Speaker, Coach, Education, jennazaffino.com
In times of rapid change and stress, self-care is essential to the success of all your efforts. Learn daily tactics and how to apply these ideas into a sustainable, progressive approach.
3:45 PM - 4:45 PM
Find and Sign Up New Clients Online
Sean Greeley | CEO & Founder, NPE
Many operators are unsure of the value they bring to the online landscape. But there are tremendous opportunities out there right now to step up and POWERFULLY SERVE your clients and community.
Build an Interactive and Engaging Digital Platform
Lauren Foundos | Founder, FORTE
How to choose and market the right engaging content, achieve high quality with limited resources, and the pitfalls to avoid.
4:45 PM - 5:45 PM
Panel: Providing the Best Client Experience
John Heringer, Ann Gilbert, Josh Leve, Lauren Eirk
Join our panel to discuss the ins and outs of taking your in-person skillset to the online world, to deliver memorable client experiences using virtual tools.
Virtual Group Fitness Done Right
Ann Marie Barbour | Founder, BeWell Advisory
How to catapult your in-studio creations into the digital space using tehcnology and techniques meant to continue to be a featured product even after facilities open back up.



Sunday, May 3rd
(all times in Central timezone)


10:15 AM - 11:15 AM
Online Training for Older Adults
Robert Linkul | Owner, Be Stronger Fitness
Overcoming the technology, programming and instruction challenges of delivering service to older adult clients using online training.
Build A Successful Hybrid Training Business In The New Economy
Pat Rigsby | Business Coach & Consultant, PatRigsby.com
It’s time to reinvent your business. Discover a 5-part plan to adapt what you already do well to a hybrid model of offline & online training.
11:15 AM - 12:15 PM
Effective Communication in a Virtual World
Shannon Fable | Co-Founder & CEO, Sunshine Fitness Resources
Internal communication matters now more than ever. Shannon discusses the four ingredients of a solid communication strategy: tools, meetings, office hours, and rules of engagement.
Stay Connected with Members During and After COVID-19 with Wearable Technology
Emily Sopo | Senior Account Manager, Myzone
Wearable technology drives habit change and improves member retention. Learn best practices, and discover an additional revenue stream that attracts new members in the online space.
12:15 PM - 1:15 PM
Generate 100s of Leads For Under $1 During Lockdown
Scott Rawcliffe | Social Media Marketing Consultant, Digital Marketer
Not every marketing tactic requires deep pockets, in fact, some of the best techniques rely on dedicated effort. Scott explains his proven approach to get powerful results even without a budget.
Punch Above Your Weight on Social Media - This is How You Generate New Clients
Kate Dwyer & Jean Ginzburg | Co-Founders, Trending Creative
Social media changes rapidly on a normal year, but today we need to embrace new ways of doing things. Join Kate & Jean on an exploration of the social media techniques that are getting results.
1:15 PM - 1:45 PM


1:45 PM - 2:45 PM
Emotional Intelligence is Now the Key to Your Fitness Studio's Recovery
Lindsay Vastola | Founder, Vast Potential
Learn how an Emotional Intelligence (EQ) framework influences all aspects of business such as service offerings, marketing, retention and staff training. Learn how to strengthen your business and empower your staff by adopting these ideas at your facility.
How Proactive Medical Fitness Programming Aids in the Most Common Chronic Health Conditions
David Rachal III | Founder/CEO, HEALTHEFIT
Learn how adding proactive medical fitness programming to your resume can aid in prevention and long-term management of most common chronic health conditions, including type 2 diabetes and hypertension.
2:45 PM - 3:45 PM
Driving Business Success and Scalability Through Education
Greg French | Club Partner Advisor, NASM | AFAA | ClubConnect
An education plan for your studio will support critical outcomes. Learn why education is important for all business types and sizes, and the powerful outcomes that can be achieved.
The Critical 3 Cs to Differentiate Your Business Today
Jay Croft | Founder, Prime Fit Content
Exercise programs continue to be essential. Studios can distinguish themselves by offering more than workouts, applying the 3 Cs: communications, content, community.
3:45 PM - 4:45 PM
3 Space Planning Strategies for a Grand Re-Opening
Elisabeth Fouts | Education Coordinator, Power Systems
Elisabeth discusses industry research and best practices to solve the space equation in your studio, to make the most of your available space for the return of your members and new members.
5 Steps to Getting Your Facility back To Profitability
Dan Kleckner | Owner, Kutting Edge Fitness
(Re) build a financially successful training gym from the bottom up, to control your time and provide financial freedom. Dan discusses lead generation, the sales process, and client demographics.
4:45 PM - 5:45 PM
Key Lessons to Maximize Profit When Live Streaming Your Training
Mark Nutting | Owner, Jiva Fitness
With a focus on live-streaming training, we’ll look at setting up the technology and guiding your clients, delivering great client experiences, and figuring out your programming, marketing and pricing.
Price Your Online Fitness Services for Maximum Profit and Retention
Dave Smith | Founder, Online Trainers Federation
A detailed view at pricing strategies for online training. Discover strategies for retaining your current clients, acquiring new online clients, and balancing short-term and long-term profitability.
5:45 PM
Closing Thoughts and Acknowledgements
Josh Leve | Founder & CEO, AFS & SUCCEED!
Josh shares his insight when it comes to the current state of the fitness industry. You'll learn why Josh believes the next 3 months are critical and all about building trust, new protocols, the 3 types of members that will emerge, and what members expect in their "new normal." This is a can't miss session that wraps up the entire weekend of education!