Personal Training revenue and client retention are two of the most relevant challenges facing independent studio owners, yet for more than 20 years the standard approach to drive revenue or improve retention has been to analyze marketing. Unfortunately, the problem typically lies not with the marketing, the facility, the trainers or the pricing… it lies in the business model itself. Simply put – selling personal training packages is not conducive to long-term fiscal success. This seminar will introduce a new, more effective business model for personal training, explain why you need to change your customers’ mindset and describe how to adjust the training paradigm itself to ensure optimum results and drive both retention and referrals.
Since it is typically 6x more expensive to attract new members than to keep existing ones, retention is the "holy grail" of long-term success. This seminar will help attendees understand the significance of the relationship between results and retention, and how one can consistently drive the other.
Personal Training Session Packages have been SOP for years, but there is a significant inherent flaw in the business model. This session will help clarify that flaw, why it can be so debilitating to the success of any training program, and how to rethink the paradigm to remove that roadblock entirely.
Once the right structure is in place, it still has to be made available to your members in a way that is both fiscally and emotionally appealing. We will discuss the three most productive places in your facility to initiate that process for optimum program performance.