Emotional Intelligence (EQ) is the “gamechanger” that isn’t talked about nearly enough in the fitness industry…we rank among the top three industries leaving millions of dollars on the table due to a lack of training in EQ. Professionals who have a higher EQ are more effective communicators, more skilled at sales and negotiation, manage difficult interactions more positively, excel in positions of leadership and relationship-management, and are also shown to earn more income (upwards of $29,000, annually).
How effectively you integrate EQ in your business is directly connected to your client conversion and retention rates. Unfortunately, too many fitness business owners are perplexed as to why they can’t sell their higher-value programs and in-turn face client turnover at a rate they are not able to replace with new business. Understanding, training and systematizing EQ in your business has the power to close these gaps in your business and give you the necessary edge to rise above your increasing competition.
Key Takeaways:
- Share exciting insight into the power of EQ and how to develop it as a leader, for your staff and even for your clients.
- Explain why ignoring EQ as a critical element of your business is directly affecting your opportunity to convert and retain clients.
- Provide proven strategies and tactics you can immediately integrate into your current systems and programs.
