Co-founder & CEO
WellnessLiving

From fitness business owner to software entrepreneur, WellnessLiving’s Co-Founder and CEO Len Fridman knows all too well the highs and lows on the path to achieving your dream.  

In 2009, Len turned his passion for fitness into a business. What started as a local fitness bootcamp that he hosted in his local park turned into a multi-location business, MetaBody Yoga & Fitness Pass, with upwards of 60,000 active clients at its peak.  

As MetaBody Yoga & Fitness Pass grew, Len struggled to find a cost-effective software solution with all the tools he needed to run and grow his business. He knew there had to be a better way. After reconnecting with his childhood friend Sasha Davids (co-founder and COO), they decided to build an affordable, easy-to-use, all-in-one business management solution to help bootstrap business owners, just like Len. 

Almost 10 years later, WellnessLiving has become one of the fastest-growing software companies in North America with over 15 million users worldwide and are the proud recipient of the 2021 Deloitte Technology Fast 50™ and Fast 500™ awards.