Utilizing Education to Stay Competitive in a New Era of Fitness

The fitness industry has changed, and fitness studios now need to offer programming both onsite and online to survive. With expanded online reach comes the increased potential to attract clients with a wider variety of needs. This session will provide a look at the “why” and “how” fitness professionals and studio operators must implement a robust education strategy in order to maximize their ability to attract and serve clients from across the street or across the world.

Key Takeaways:

• Why a broad base of education is critical – especially in today’s market
• Why Education Supports Competitive Differentiation Onsite and Online
• How the ClubConnect platform can be used to create and deliver a robust education program that leads to meeting and exceeding all client and staff experiences