The Business of Personal Training

There are countless models for onboarding new members then making the jump into selling them personal training. The problem is, we often resort to “hard selling” and “scare tactics” to make these sales. Our relationship with that new member should not only be one of support and assistance but one of collaboration with joint solutions. The second mistake we often make is failing to track the results of our system so we know where to make changes and how.

Key Takeaways:

• Discuss the traits of a successful fitness professional.
• Review the “belly to belly” marketing techniques we often forget.
• Learn the “Keys to client retention”.
• Discuss Key Performance Indicators (KPI’s) within the member onboarding process and how to move them.