SUCCEED! is for...

Studios & Gyms, Decision-Makers

Exchange great ideas, get ahead of trends and meet innovative suppliers. Mingle with industry leaders and influencers to empower your business.

Aspiring Fitness Entrepreneurs

Get it right from the start. Connect with like-minded individuals and experts as you plan your course to SUCCEED!



3 Days to Learn, Share, and Connect

To SUCCEED! means to always be working to improve. Attend the event that redefines the fitness convention.


Major Event Spanning 50+ Sessions in 6 Business Tracks

Covering every topic for business growth. At SUCCEED! you'll not only learn the "what" but the "how to implement." CEC/CEUs for every session!

Sessions Designed to Suit Your Learning Style

Work with industry leaders, access the collective wisdom of your colleagues during workshops, roundtables, panels, and stories of success from owners that truly speak to you.

Cutting Edge Ideas and Presenters

Stay at the forefront of emerging trends with exciting new ideas to grow your business from internationally known speakers and fitness industry trailblazers.

Business Education is Our Specialty

This is what we do!  Take it from an internationally recognized organization (AFS!) to get only the most relevant topics, handpicked and tailored to you.





Surround Yourself with a Quality Network of Peers


Opening Reception - Connect, Exchange Ideas, and Experiences

Enjoy a customized badging system to find others just like you for more meaningful exchanges and experience sharing. 

Saturday Night Social - Let Loose and Take in the Awards

Work hard, play hard with your peers and learn who comes away with the AFS Fitness Business of the Year and Influencer of the Year awards! Is it you?

Reset, Recharge and Have Fun

SUCCEED! celebrates you and what you do for others. Enjoy free breakfasts and lunches and major surprises throughout the weekend!

Get Your Workout On!

Don't miss Todd Durkin's early morning Saturday workout plus NASM/AFAA and NSCA sponsored workouts Sunday morning! Have fun, get those endorphins going so you can come back revitalized and ready to learn!





Add-on Sessions: Pre- and Post-Convention Workshops

Intensive educational workshops designed to accelerate your growth and maximize your convention experience.

See the Sessions